How Cottage Aesthetics Clinic Answers Every Call, Day or Night, and Converts Over 90%

Cottage Aesthetics Clinic is a home aesthetic and skin clinic near Cambridge, run single-handed by Eileen Sterne, a nurse of fifty years. Between clinic days and forensic-nursing night shifts the phone never stopped, and most of it was cold calls. She forwarded the lot to Cyberstaff’s AI Receptionist and got her peace and quiet back.

90%+

New enquiries that become paying clients

24/7

Calls answered, day shifts and nights

0

Negative comments from clients

Eileen Sterne performing a treatment at Cottage Aesthetics Clinic

“If you are giving someone a luxury experience and charging £275 for a treatment, they deserve not to be interrupted. With the AI Receptionist, I know the calls are still being captured.”

Eileen Sterne

Founder & Aesthetic Nurse

A one-woman clinic that never stopped ringing

Eileen Sterne runs a home aesthetic and skin clinic single-handed, alongside a demanding career as a forensic nurse. Eileen works a shift rota, two days, two nights, then four days off. She runs the clinic on those days off and the phone rings regardless, whether she is with a client or asleep after a night shift.

On top of genuine enquiries came a steady stream of cold calls, recruitment and pension pitches aimed at a number that sits openly on her website. Every one of them interrupted a treatment or broke into the few hours of sleep she had.

Why she chose Cyberstaff's AI Receptionist

Eileen had been actively looking for a way to streamline the clinic, and even asked her medical-records software provider whether they could answer the phone. They could not. She found Cyberstaff through a social media ad, and her son, who works in the software industry, called the AI Receptionist to test it himself and came away impressed. That gave her the confidence to commit.

Every call answered, day shift or night

Eileen now forwards all of her clinic calls straight to the AI Receptionist. It filters out the cold callers, captures genuine enquiries with the caller's details, and lets her call people back the moment she is free. In clinic, the phone never interrupts a treatment; after a night shift, she can sleep while the calls keep coming in.

Most callers assume they are speaking to a member of staff. On the Growth (middle) tier, the AI Receptionist remembers each client's name and what they discussed last time, so a returning caller is greeted like a regular. After an early tweak from an American voice to a British one, the feedback has been uniformly positive.

Nearly every enquiry becomes a client

The clinic takes around twenty new enquiries a week, and over 90% of them go on to become paying clients. Eileen credits the personal follow-up, a proper phone consultation and then an in-person appointment, but it starts with never missing the call in the first place.

Setup was, in her words, dead easy: forward the number and go. Asked what she would change, she said she is 100% satisfied. Her advice to other owners weighing it up is simple: try Cyberstaff.

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